Amazon Product Design Elements: Solving Scenario Pain Points

Product design is a direct and effective means for companies to enhance product competitiveness. Before designing a product, it's essential to observe local customers, understand their behavior, and record and analyze factors that hinder their purchasing decisions. From a market perspective, the goal is to uncover the market value of the product, create various prototypes based on concepts, and through comparison, potentially generate better ideas.

Design is not just a concept on paper but a practical process from start to finish, requiring realizable ideas. Product design involves identifying market opportunities, clearly defining problems, seeking appropriate solutions, and validating these solutions with real users. When drafting product design specifications, considerations should include the production process, audience expectations, and final decisions.

Meater is an extraordinary thermometer designed specifically for cooking, being a wireless smart meat thermometer. On one hand, its wireless design allows users to insert it directly into the food and monitor the internal and external temperature in real-time through an app available on Android and iOS platforms. This facilitates precise temperature control, enabling users to achieve high-quality cooking at home, making delicious steaks, chicken, turkey, fish, and more.

On the other hand, it saves users valuable time. The thermometer continuously monitors the food's temperature changes and transmits the data to an app on smart devices. Once the target temperature is reached, the device sends a notification indicating the food is ready. This allows users to handle other ingredients during the waiting time, thus improving efficiency. The meat thermometer addresses the pain point of not being able to leave the grilling site and ensures accurate temperature control during cooking. Despite being priced several times higher than similar products, it consistently ranks in the category's top 10, highlighting the product's inherent advantages.

A common product is the bar coaster. Couch Coaster is a unique drink coaster designed for people sitting on a sofa, securing onto sofa arms or recliners (fabric or leather). It's an original patented drink coaster made of soft, weighted, BPA-free silicone with a sticky base. Launched in 2017, it is priced at $25 and has sold over ten thousand units.

In October 2021, a sofa cup holder tray was introduced. This coaster, more convenient than the Couch Coaster, can hold drinks, phones, and remotes, priced at $39.9. After six months of operation, monthly sales exceeded a thousand units, surpassing the Couch Coaster in sales and entering the category's top 10.

These examples show that price is not the core competitive edge of a product. Thinking from the user's perspective and solving the pain points they encounter in specific scenarios is the key to product success.