Risks and Mitigation in Amazon Account Management

Sellers need to understand the risks involved in account management on Amazon and find ways to prevent and mitigate these risks. Specifically, the risks and their prevention and mitigation methods are as follows:

1.Listing Too Many Products

Amazon's cross-border e-commerce platform closely monitors the number of products listed on new accounts. If an account lists too many products in a short period, it is likely to face scrutiny from Amazon. Although submitting complete and required documentation generally resolves the issue, the review process can disrupt the account's operational pace due to the extensive documentation required. Therefore, after completing account registration, sellers should control the number of products listed and avoid listing all products immediately.

2.Rapid Sales Growth

Similar to listing too many products, rapid sales growth may also trigger a review by Amazon's cross-border e-commerce platform. Sellers should manage their sales growth rate to prevent significant fluctuations in product sales.

3.Delayed or Premature Shipping

On Amazon's cross-border e-commerce platform, all orders must be shipped within 72 hours. If a seller fails to ship on time due to their own reasons, the order will be considered delayed. Notably, if the account's delayed shipment rate exceeds 4%, Amazon will issue a warning, and in severe cases, the account's selling privileges may be revoked.

Additionally, premature shipping is strictly prohibited by Amazon. If premature shipping is detected, the account will face penalties, including the removal of selling privileges. Therefore, sellers must ship orders promptly after receiving them to avoid delayed or premature shipments and ensure their account's related privileges remain intact.

4.Low Trackable Rate for Tracking Numbers

If the trackable rate for tracking numbers falls below 95%, the corresponding account's related privileges will also be revoked. Therefore, sellers must choose shipping methods that provide trackable orders to ensure that every order can be tracked.

5.Slow Product Transportation Speed

Amazon's cross-border e-commerce platform stipulates that products shipped from China must reach the buyer within 17-28 days after the order is placed. Exceeding this time frame can lead to account reviews and the removal of selling privileges. Therefore, when shipping products, sellers should select relatively fast shipping methods to ensure products reach the buyer on time.