What are Amazon Renewed Links? How to Operate Product Renewal?

At the outset, let's first clarify what Amazon Renewed Links mean — Amazon Renewed Links refer to the process of reactivating product links that are no longer effective or have decreased in ranking. Through renewal links, sellers can re-upload product information, images, and descriptions to increase product exposure and sales volume. Renewing links can help sellers salvage abandoned products and regain market share.

To renew product links on Amazon, sellers need to follow these steps:

  1. Check the validity of product links: First, sellers need to confirm whether the product links have expired or declined in ranking. This can be done by entering product keywords in the Amazon search bar and checking the results.
  2. Prepare the required information for renewal: Once the products to be renewed are identified, sellers need to gather new product information, including images, descriptions, keywords, etc. This information should be relevant to the original product but requires appropriate modifications and updates.
  3. Submit a renewal application: After preparing the necessary information, sellers can submit a renewal application to Amazon. Typically, this can be done through the Amazon Seller Central or by contacting an Amazon sales representative.
  4. Await review: Once the renewal application is submitted, sellers need to wait for Amazon's review. The review process may take several days or weeks, depending on the seller's account performance and the type of product.
  5. Publish renewed products: Once approved, sellers can publish the renewed products. This can be done by updating the product page or creating a completely new product page. After publishing, sellers need to monitor the performance of the products continuously and make necessary optimizations and adjustments.

It's important to note that renewing links is not a guaranteed success process. Sellers need to carefully assess their products and market demand and develop effective marketing strategies to increase product exposure and sales volume. Additionally, continuously monitoring product feedback and reviews, addressing issues promptly, and improving products are also crucial.