Topic

ACOS

A collection of 2 issues

Optimizing ACOS for Amazon Advertising: Strategies for Effective Management

Understanding how to efficiently optimize ACOS (Advertising Cost of Sale) is crucial for effective advertising management on Amazon. ACOS is a direct indicator of advertising profitability—lower ACOS indicates lower advertising costs per sale, while higher ACOS indicates higher advertising costs per sale. We have compiled the following insights to

How to optimize ACOS for Amazon ads

Almost all Amazon sellers judge the success of an AD campaign using ACOS (AD cost to sell ratio), which is a direct measure of AD profitability - the lower the ACOS, the lower the cost of driving AD sales; The higher the ACOS, the more expensive it is to drive