How to check the health status of an Amazon account? What are the influencing factors?

As we all know, the health of an Amazon seller account directly affects the later operational plans of the store. Therefore, to become a qualified Amazon seller, one should try to understand the health status of their Amazon account as much as possible. So, how to check the health status of an Amazon account? What are the influencing factors? Let's find out.

How to Check the Health Status of an Amazon Account?

First, log in to your Amazon Seller Central account. On the dashboard or homepage, you will see a summary of your account's health status. This information may include an overview of metrics such as Order Defect Rate, Cancellation Rate, Late Shipment Rate, Valid Tracking Rate, and others. Navigate through the menu to find options like "Business Performance" or "Account Health" for more detailed information. Here, you will usually find specific data for each metric and how it compares to Amazon's standards, allowing you to understand your account's performance in different areas.

Factors Influencing the Health Status of an Amazon Account

1.Order Defect Rate (ODR)

The Order Defect Rate is defined as the percentage of orders with one or more defects, including negative feedback, A-to-Z claims, or service disputes, divided by the total number of orders in a given time period. This rate should not exceed 1%.

2.Contact Response Time

This refers to the proportion of buyer messages that sellers need to respond to within 24 hours. Slow responses can lead to negative feedback from buyers, affecting account sales in the long term.

3.Valid Tracking Rate

This is determined by the accuracy of tracking numbers provided by sellers for shipped orders. The percentage of invalid tracking numbers should not exceed 5%.

4.Cancellation Rate

The cancellation rate is calculated by dividing the number of canceled orders by the total number of orders within a given period. It should not exceed 2.5%.

5.Late Shipment Rate

This is determined by the percentage of orders that are marked as shipped or have a tracking number provided after the expected ship date.

6.Return Dissatisfaction Rate (Beta)

This measures the dissatisfaction rate of returns, including negative feedback on returns, late response to return requests, and invalid rejection of return requests.

7.Negative Return Feedback Rate

This refers to the percentage of negative feedback received for return requests, with each negative feedback counting against the seller's score.

These are the factors that influence the health status of an Amazon account. It's essential for sellers to monitor these metrics regularly to ensure a healthy account and successful business operation.