Topic

Amazon

A collection of 67 issues

Basic Process of Running an Amazon Store

1.Product Selection The primary goal of running a store is to sell products to customers. To ensure your products are well-received and achieve high sales, it's crucial to excel in product selection. This means ensuring the quality of the products and meeting specific customer needs. Sellers can use various

Detailed Guide for Amazon FBA Inbound in the US: Essential Precautions and Prohibited Items

Amazon's Fulfillment by Amazon (FBA) service provides sellers with significant convenience, allowing them to manage inventory and distribution more effectively on the global e-commerce platform. However, to ensure smooth and compliant processes, sellers must strictly adhere to Amazon's inbound requirements and prohibited items regulations when using the FBA service. Below

Risks and Mitigation in Amazon Account Management

Sellers need to understand the risks involved in account management on Amazon and find ways to prevent and mitigate these risks. Specifically, the risks and their prevention and mitigation methods are as follows: 1.Listing Too Many Products Amazon's cross-border e-commerce platform closely monitors the number of products listed on

Optimization Improvements for Amazon Product Descriptions

In the optimization of product descriptions, enhancing the "A+ Content" is the most effective strategy. Take clothing products as an example. Many stores still have product descriptions like this: Though many sellers might argue that big brands also write just a single sentence or provide a simple size chart and

Advertising Adjustments During Prime Day: Monitor Changes Hourly

During Prime Day, it's crucial to monitor your rankings, orders, and conversion rates in real-time, ideally on an hourly basis. This allows you to make necessary adjustments to your advertising strategy. For example, if Sponsored Products (SP) ads alone are not maintaining your keyword rankings, consider using Sponsored Brands Video

Amazon Prime Day Pre-Event Bestseller Ad Strategy Sharing

We can view Amazon Prime Day as a large-scale flash sale event characterized by high traffic and high conversion rates. Participating in Prime Day is more about enhancing what’s already good; well-ranked listings will perform much better than poorly ranked ones. Therefore, before the event, we need to optimize

Setting Up Amazon Automatic Campaigns

The purpose of setting up Amazon automatic campaigns is essentially to delegate the keyword selection process to Amazon. By simply providing the advertising budget, Amazon’s system selects keywords based on its own algorithms. The keywords chosen by Amazon come from your product listing and search terms, meaning the effectiveness

Amazon advertising CPC Settings common problems and solutions

When advertising, some sellers often encounter the following problems. 1. Each product is advertised without focus In order to spread the risk of operation, the seller's store generally has more than a dozen products, and if there are many variants of the product, there are dozens or hundreds of SKUs.

How to Protect Your Brand on Amazon

1.Brand Registry Amazon Brand Registry allows you to register your brand name on the Amazon platform, helping you gain control over your brand’s product listings. Having the editing rights for your own listings is crucial as it enables you to present the content you want to convey to

How Amazon Sellers Can Avoid Accidentally Selling Restricted Products

Sellers certainly don't want to violate any rules, so how can they avoid inadvertently selling restricted products? The list of restricted product categories is extensive, and each category's specifics can be complex. Sellers definitely don't want to inadvertently get into disputes with Amazon (or the law) when they start selling