Topic

Operation

A collection of 56 issues

Amazon Vine: Definition and Essential Knowledge

In recent years, Amazon has maintained a strict crackdown on manipulative paid review practices, effectively ending the past frenzy of review manipulation. Tricks such as using insert cards or external incentivized reviews no longer work and can even lead to complaints and account suspension. However, legitimate channels have opened up

Basic Process of Running an Amazon Store

1.Product Selection The primary goal of running a store is to sell products to customers. To ensure your products are well-received and achieve high sales, it's crucial to excel in product selection. This means ensuring the quality of the products and meeting specific customer needs. Sellers can use various

Detailed Guide for Amazon FBA Inbound in the US: Essential Precautions and Prohibited Items

Amazon's Fulfillment by Amazon (FBA) service provides sellers with significant convenience, allowing them to manage inventory and distribution more effectively on the global e-commerce platform. However, to ensure smooth and compliant processes, sellers must strictly adhere to Amazon's inbound requirements and prohibited items regulations when using the FBA service. Below

Risks and Mitigation in Amazon Account Management

Sellers need to understand the risks involved in account management on Amazon and find ways to prevent and mitigate these risks. Specifically, the risks and their prevention and mitigation methods are as follows: 1.Listing Too Many Products Amazon's cross-border e-commerce platform closely monitors the number of products listed on

Setting Up Amazon Automatic Campaigns

The purpose of setting up Amazon automatic campaigns is essentially to delegate the keyword selection process to Amazon. By simply providing the advertising budget, Amazon’s system selects keywords based on its own algorithms. The keywords chosen by Amazon come from your product listing and search terms, meaning the effectiveness

How to Protect Your Brand on Amazon

1.Brand Registry Amazon Brand Registry allows you to register your brand name on the Amazon platform, helping you gain control over your brand’s product listings. Having the editing rights for your own listings is crucial as it enables you to present the content you want to convey to

How Amazon Sellers Can Avoid Accidentally Selling Restricted Products

Sellers certainly don't want to violate any rules, so how can they avoid inadvertently selling restricted products? The list of restricted product categories is extensive, and each category's specifics can be complex. Sellers definitely don't want to inadvertently get into disputes with Amazon (or the law) when they start selling

Reasons and Solutions for Amazon Traffic Not Converting

Improving Amazon conversion rates is a core concern for sellers. When traffic on Amazon doesn't convert, it is essential to analyze the reasons and implement effective solutions. Below are possible reasons for Amazon traffic not converting and corresponding solutions. 1.Optimizing Product Listings Issue: The product listing may lack compelling

KPI Performance Assessment for Amazon Operations (Sales) Personnel

The key performance indicators (KPIs) for evaluating the performance of operations (sales) personnel include sales revenue, store performance, advertising conversion rate, and inventory turnover rate. 1. Sales Revenue The specific targets are set based on the company's actual goals. For example, if the company's annual target is 100 million RMB,

Measures Amazon Sellers Can Take Regarding Returns

1.Record Return Emails When a local Amazon Prime member initiates a return, Amazon typically issues a refund immediately without waiting for the product to be returned (exceptions apply for international orders). At the same time, Amazon will send a refund notification email to the seller. Sellers should mark and