Will both Amazon-linked stores be deactivated? What are the consequences of store linking?

On the Amazon, store linking has always been a focus of concern for sellers. Many sellers worry that if Amazon identifies multiple stores they own as linked, it may result in deactivation of all stores. This article will delve into this issue.

1. Will both Amazon-linked stores be deactivated?

Firstly, it's crucial to understand that Amazon's policy regarding store linking is strict. If Amazon discovers a relationship between multiple stores owned or controlled by a seller, it reserves the right to take corresponding actions against these stores. These actions may include but are not limited to warnings, sales restrictions, fund freezing, or even permanent deactivation of the stores.

However, whether both linked stores will be deactivated is not an absolute outcome. In practice, Amazon will make decisions based on specific circumstances.

If the linked stores violate platform rules, such as engaging in fraudulent activities or selling prohibited items, then these stores are likely to be deactivated. However, if the linked stores comply with platform rules and do not engage in improper behavior, they may not be deactivated.

2. What are the consequences of Amazon store linking?

In addition to the aforementioned risk of store deactivation, store linking may also lead to the following consequences:

▪️Sales restrictions: Amazon may restrict the sales activities of linked stores, such as limiting sales in certain categories or restricting sales quantities.

▪️Fund freezing: In cases of linked stores, Amazon may freeze the seller's funds until the source and flow of funds are investigated thoroughly.

▪️Account merging: In some instances, Amazon may merge linked accounts into one, potentially resulting in sellers losing independent control over a particular account.

▪️Damage to brand image: If one store is deactivated due to improper conduct, it may impact the brand image of other linked stores.

To avoid these consequences, sellers should strive to minimize linking between their stores. This includes but is not limited to using different identity information, bank accounts, IP addresses, etc., to operate stores, and avoiding duplications or similarities in product descriptions, images, etc.

The risk of Amazon-linked stores exists, but the specific consequences may vary depending on the circumstances. Sellers should mitigate this risk through compliant operations and avoiding unnecessary linking. For already linked stores, sellers should closely monitor Amazon's policy changes and adjust their business strategies promptly.