Topic

Ads

A collection of 10 issues

Advertising Adjustments During Prime Day: Monitor Changes Hourly

During Prime Day, it's crucial to monitor your rankings, orders, and conversion rates in real-time, ideally on an hourly basis. This allows you to make necessary adjustments to your advertising strategy. For example, if Sponsored Products (SP) ads alone are not maintaining your keyword rankings, consider using Sponsored Brands Video

Amazon advertising CPC Settings common problems and solutions

When advertising, some sellers often encounter the following problems. 1. Each product is advertised without focus In order to spread the risk of operation, the seller's store generally has more than a dozen products, and if there are many variants of the product, there are dozens or hundreds of SKUs.

New Types of Amazon Advertising Keywords

When creating ads on Amazon, there are two main types: automatic ads and manual ads. In manual ads, sellers need to choose bidding keywords, and for each selected keyword, a match type must be specified. Match types refer to how the keyword aligns with the user's search terms. Amazon Advertising

Differences and Advantages of Automatic and Manual Amazon Advertising Campaigns

It is well known that Amazon advertising offers both automatic and manual campaign options. What are the differences between them? Which one is more effective? What are their respective advantages? Today, let's quickly understand the differences between these two campaign types and their advantages. Difference between Automatic and Manual Campaigns:

What is the differences between natural traffic orders and advertising orders on Amazon？

For natural orders, one can generally only make a rough judgment based on organic rankings. To do so, log in to the Amazon backend, access the order list, and match and judge each order based on its date and corresponding site. Further research is needed for a more comprehensive understanding.

What are the characteristics of Amazon's headline Ads? How to open？

Amazon Headline Ads is a display advertising service based on user behavior and interests, aimed at showcasing products across various positions on the Amazon website and mobile apps to effectively increase product exposure and drive sales. Below are the characteristics of Headline Ads and steps to activate the Amazon Headline

What's the Differences Between SBV and SDV

There are two types of video format advertisements, namely Sponsored Brand Videos (SBV) and Sponsored Display Videos (SDV), have the following differences: 1.They belong to different ad types, leading to distinct delivery methods: SBV supports keyword and product targeting, whereas SDV supports contextual targeting and audience targeting. 2.They

Maximizing Sales with Amazon's Advertising Tools

Advertising is a cornerstone for achieving visibility and driving sales in the competitive landscape of Amazon. By using Amazon's advertising tools, sellers can optimize campaigns, enhance product visibility, and ultimately boost revenue. Amazon provides various advertising options, each serving different purposes: 1.Sponsored Products: These ads appear within search results

What is Amazon Automated Advertising and what does it do？

Believe that sellers are n familiar with automatic advertising, and today we will explain in detail what Amazon automatic advertising is and what its role is. 1.What is Amazon Automated advertising? Automatic advertising is a type of advertising that Amazon automatically displays your products according to the system algorithm.

How to optimize ACOS for Amazon ads

Almost all Amazon sellers judge the success of an AD campaign using ACOS (AD cost to sell ratio), which is a direct measure of AD profitability - the lower the ACOS, the lower the cost of driving AD sales; The higher the ACOS, the more expensive it is to drive